Brand
Mellow
MELLOW
Mellow is a brand that values harmony and practicality in everyday life. Launched in 2016, it continues to be loved by customers both domestically and internationally.
Overview
We are here to enhance your beautiful everyday life.
Mellow, a lifestyle brand, launched its Mellow Foldable Mat in mid-2016, rapidly growing in the baby mat market. By mid-2023, the brand expanded into the broader lifestyle product category and achieved over 120 million KRW in monthly sales on Coupang within five months of expansion. Mellow currently holds domestic and U.S. trademarks, and the brand is actively pursuing new product launches and the expansion of sales in international markets in 2024.
Key Features
Over 500,000 Units Sold+
Within just five months of expanding into the lifestyle category in 2023, Mellow achieved over 120 million KRW in monthly sales. One of its flagship products, the Mellow Non-Slip Pad, surpassed 500,000 units in cumulative sales (2016-2023) and continues to be a customer favorite.
Continuous Development 5+
Since launching its baby foldable mat in 2016, Mellow has consistently explored new opportunities and values, developing and releasing over five new products each season. This ongoing innovation is the driving force behind the Mellow brand.
Domestic and International Trademarks 2+
As a leading lifestyle brand from Korea, Mellow holds both domestic and U.S. trademarks (pending). Moving forward, Mellow aims to expand further into the global e-commerce market, providing people worldwide with products that embody harmony in everyday life.
Featured Products
Mellow offers products that bring harmony to everyday life.
Lifestyle Goods
Fashion Accessories
Automotive Accessories
Sports & Leisure Products
